Project Details

OrcaGPT AI Web app redesign

AI-powered chatbot for research, productivity, and content generation.
  • Industry AI-powered
  • Client Kevon Kelly
  • Role & Responsibility End-to-end Web App UX/UI Redesign.
  • Project Duration 2 months

Overview

What is Orca GPT

“OrcaGPT” most likely refers to Orca, a 13-billion‑parameter language model trained to mimic the reasoning behavior of GPT‑4 (with chain‑of‑thought style explanations). It’s a lightweight model optimized for zero‑shot reasoning tasks using advanced imitation learning.

What I achieve

Goals & Objectives

“OrcaGPT” most likely refers to Orca, a 13-billion‑parameter language model trained to mimic the reasoning behavior of GPT‑4 (with chain‑of‑thought style explanations). It’s a lightweight model optimized for zero‑shot reasoning tasks using advanced imitation learning.

Enhance User Experience

Create an intuitive, seamless, and engaging
interface that improves user flow and task completion.

Modernize Visual Design

Refresh the UI with a clean, consistent, and
appealing look aligned with the OrcaGPT brand.

Increase User Engagement & Retention

Encourage longer sessions and repeat usage through improved usability and visual appeal.

Overview

Problem Statement

OrcaGPT’s existing interface lacked intuitive user flow, had a cluttered layout, and didn’t fully reflect the advanced capabilities of the AI system, leading to poor engagement and high bounce rates.

Deep User Understanding

Conduct user research to understand pain points, goals, and workflows.

Create personas and journey maps to align design decisions with real user needs.

Clear Information Architecture

Organize features logically with intuitive navigation.

Use progressive disclosure so users see only what’s relevant at each step.

Consistent Visual Language

Define a design system (colors, typography, components) that reflects the brand identity.

Keep spacing, alignment, and hierarchy consistent across all screens.

Deep User Understanding

Conduct user research to understand pain points, goals, and workflows.

Create personas and journey maps to align design decisions with real user needs.

Clear Information Architecture

Organize features logically with intuitive navigation.

Use progressive disclosure so users see only what’s relevant at each step.

Consistent Visual Language

Define a design system (colors, typography, components) that reflects the brand identity.

Keep spacing, alignment, and hierarchy consistent across all screens.

Overview

Problem Statement

My design process follows a Lean UX methodology that is comprised of 5 steps. The methodology provides business-oriented steps supported by the principles of transparency and the requirements for speed and scalability.

Research & Discovery
  • Define user personas
  • Competitor analysis
  • User journey mapping for tasks
  • Identify key pain points
  • Competitive Analysis
Wireframing &
Prototyping
  • Chat interaction with AI
  • Task-based flows
  • Prioritize quick iteration
  • Interactive prototype
  • Usability tests
Visual Design
  • UI style
  • Design for accessibility
  • Design system
  • Animation and Interaction
Developer Handoff
  • Export Figma assets and tokens
  • Component documentation
  • Define design-to-dev interactions
Post-Launch Evaluation
  • Monitor user behavior (heatmaps, session recordings)
  • Collect feedback through in-app surveys
  • Plan for iterative design updates based on usage trends
Research & Discovery
Define user personas Competitor analysis User journey mapping for tasks Identify key pain points Competitive Analysis
Wireframing &
Prototyping
Chat interaction with AI Task-based flows Prioritize quick iteration Interactive prototype Usability tests
Visual Design
UI style Design for accessibility Design system Animation and Interaction
Developer Handoff
Export Figma assets and tokens Component documentation Define design-to-dev interactions
Post-Launch Evaluation
Monitor user behavior (heatmaps, session recordings) Collect feedback through in-app surveys Plan for iterative design updates based on usage trends

Design Thinking

The Solution & Approach

“OrcaGPT” most likely refers to Orca, a 13-billion‑parameter language model trained to mimic the reasoning behavior of GPT‑4 (with chain‑of‑thought style explanations). It’s a lightweight model optimized for zero‑shot reasoning tasks using advanced imitation learning.

Deep User Understanding

Conduct user research to understand pain points, goals, and workflows.

Create personas and journey maps to align design decisions with real user needs.

Clear Information Architecture

Organize features logically with intuitive navigation.

Use progressive disclosure so users see only what’s relevant at each step.

Consistent Visual Language

Define a design system (colors, typography, components) that reflects the brand identity.


Keep spacing, alignment, and hierarchy consistent across all screens.

Focus on Usability

Ensure clear affordances (buttons look clickable, inputs look editable).

Maintain WCAG accessibility standards for color contrast, text size, and keyboard navigation.

Smooth Interaction & Feedback

Use micro-interactions for hover states, loading animations, and confirmations.

Provide instant feedback for user actions to make the product feel responsive.

Continuous Validation

Test designs with real users early and often.

Iterate based on analytics and feedback, not assumptions.

UI Improvements (Look & Feel)

Improvements

For your OrcaGPT web app redesign as a UI/UX designer, i approach improvements in three key layers — UI polish, UX flow, and product usability.

Modern Visual Language

Use a clean, minimal layout with consistent spacing, grid alignment, and balanced white space.

Color System

Refine primary and secondary colors for better contrast and accessibility (AA/AAA compliance).

Color System

Refine primary and secondary colors for better contrast and accessibility (AA/AAA compliance).

Results & Outcomes

After launch, the platform became easier to navigate, easier to use, and far more engaging. From day one, new users moved through onboarding without needing help. The experience felt natural, guided, and intuitive.

%

of users completed onboarding without external support

%

Increased task completion rate:

%

preferred the new interface over the previous version

Recent Works

Selected Projects

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

Car booking and management web app UI UX redesign

Car booking and management web app UI UX redesign
My goal was to design a clean, efficient, and user-friendly interface that allows administrators to easily manage bookings, vehicles, users, and schedules. I focused on creating intuitive dashboards, streamlined workflows, and real-time data visibility to support fast decision-making and operational control

SaaS Product Design for AI-powered meeting assistant

SaaS Product Design for AI-powered meeting assistant
Project Goal: Make meetings more meaningful, productive, and secure not just for individuals, but for teams at scale.

5.0 ★★★★★
"Strong UI/UX Designer. Very Awesome Guy To Work With. Also, Works To Get The Job Completed Quickly. Mohammad Showed Strong Communication Skills And Kept Us Updated On The Project Status."
Author
Garre B E-Commerce Brand Manager
5.0 ★★★★★
"Mohammad delivered exceptional service, demonstrating swift responses, remarkable design quality, and superb communication. He blended speed with quality perfectly and showcased a profound understanding of design principles in the delivered cheat sheet. His professionalism and reliability make him a top choice for design services."
Author
Leonid Golub Co-Founder and CEO @ Ligency
5.0 ★★★★★
"Mohammad Ashif did an incredible job enhancing our web interface! The design is now more intuitive, engaging, and user-friendly. Their expertise in UI/UX made a noticeable impact on user experience. Highly recommend"
Author
Kevon Kelly CEO of Kitau
5.0 ★★★★★
"Mohammed is a very skilled designer who is easy to work with, takes instructions and feedback well. We have hired him for dashboard design several times and are pleased with his work, glad to recommend him."
Author
Azadeh Project Manager of CNTIVO
5.0 ★★★★★
"Strong UI/UX designer. Very awesome guy to work with. Also, works to get the job completed quickly. Mohammad showed strong communication skills and kept us updated on the project status."
Author
Garre B E-commerce Brand Manager
5.0 ★★★★★
"Mohammad was very quick in suggesting the color schemes. He understood my requirements and came up with 3 different palettes that would go with them. Would definitely go again with him for another task."
Author
Smriti Sharma CEO of IBSS
5.0 ★★★★★
"Working with Mohammad Ashif was an absolute pleasure! He took our ideas and transformed them into a stunning, user-friendly website that exceeded our expectations. His attention to detail, creativity, and ability to bring our vision to life truly set them apart., Highly recommended"
Author
Deepak Sharma Director of Flavocrest